An Issue of Branding

I was recently offended that a girlfriend tagged a bunch of other cat ladies in a post about cats, but not me. Let me stop you right there — I know that’s stupid. If you read my stuff, you know how I handle offense. It never lasts.

I was just slightly hurt because I love cats & I thought everyone knew it, is all.

Anyhow, my ridiculous peculiarities aside, I said something to this friend, who then said “But cat lady isn’t your brand. Your brand is church lady.”

Usually when you say “church lady” to Americans, they think of the Dana Carvey skit on SNL, but I knew this wasn’t what she meant. She meant Church Lady, that chick that is literally always at church, & when she’s not at church, she’s trying to be the bride of Christ to errbody she meets & works with because that’s what He asked us to do.

And I was immediately okay with that. I just didn’t realize that was now “my brand”.

It makes me laugh, because I think we all have this image of ourselves (heck, of our work or business) that is sometimes wildly inaccurate. It can be wrong because we are narcissistic, or because we have too little self worth. We can also have an internal life we never share with anyone, so we are alarmed to find out that the external world has already branded us.

For example, you may be a wonderful professor, husband, dad, sister, writer, singer, machinist, rodeo clown, or nurse, but nobody knows because you’re a complete douche to people you don’t know (o hai, internets).

That my brand is “church lady” is okie doke by me. Apparently what I’m pumping out into the world is not my love of cats, or even that I’ve written some books (please buy my books), but that I love Jesus. A lot.

This doesn’t suck.

It’s also unexpected; I’m kind of a disaster person. I’m surprised my brand isn’t “try hard”, as in “try hard not to suck”. And I do try to do a lot of helpful things. Sometimes I do pretty well, but a lot of the time I muddle through, having virtually no consistent point of reference for whatever thing I’m trying. So far, nobody has died, so that’s working for me on some level.

Someone once told me having a cheerful & enthusiastic personality covers a multitude of sins. I think they were trying to be nice.

Anyhow, being known as a Church Lady means that somehow, my constant internal dialogue of “Why are you such a disaster person?” is making it out into the Mainstream far less than my love of Jesus. It could be argued that Jesus actually surrounded himself with disaster people.

Peter was ridiculous, once described (by an effervescent being of light I’m privileged to know) as an overly enthusiastic grad student. Martha felt put upon & Mary literally wept on Jesus’ feet and wiped them with oil WITH HER HAIR which, let’s be honest, are both things I would do.

I was also told that being both Martha & Mary is about as close as humans can get to being good Christians. So. Cooking, cleaning, & weeping. I’VE GOT THIS.

Tell me if you need prayer. Ask me if you’re confused about something. I think my priest is this close to forbidding me to answer anyone’s theological questions, but if you want an answer that is earnest but probably a disaster, we just won’t tell him.

If this is my brand, Imma revel in it. It’s a “market” I feel comfortable in, a label I’m perfectly happy to wear. CHURCH LADY by…well, not Calvin. No no. Not that.

good Lord I’m the worst

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